I picked up this book (The New Rules of Marketing & PR) by David Meerman Scott so I can better understand this new media craze and how it helps businesses connect with their clients, customers and colleagues. Unfortunately the College of Arts and Sciences (and the public realtions program) has not teamed up with Lutgert School of Business to develop a better program to teach social media or any form of media design. I am grateful for the experience I have before me because I am able to learn hands-on!
Sunday, May 30, 2010
Marketing/PR Junkie
I picked up this book (The New Rules of Marketing & PR) by David Meerman Scott so I can better understand this new media craze and how it helps businesses connect with their clients, customers and colleagues. Unfortunately the College of Arts and Sciences (and the public realtions program) has not teamed up with Lutgert School of Business to develop a better program to teach social media or any form of media design. I am grateful for the experience I have before me because I am able to learn hands-on!
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